Have a flourishing food business? Zomato is the new place to be to get into the books of your customers. It is a great idea to strike a deal as a business on Zomato, because you get recognized and appreciated by the customers that further encourages other customers to believe the quality and guarantee of the food joint. There is nothing better than this new form of word of mouth since the new generation finds it easier to add items to their cart and have it delivered than to go to the joints or even call. With the increasing demand for food orders to be delivered, Zomato is one of the most trending websites and boosts this demand by ongoing offers and special memberships. Now that you are aware of how Zomato attracts customers, let us talk about how it will help you, i.e. how to increase visibility on it:
Also Read: How To Increase Visibility On Amazon?
How to Increase Visibility on Zomato?
Advertisements
Let’s keep it simple. Advertisements are a great way to get noticed by potential customers on Zomato. The app has ads inside it, so use this chance to highlight your best dishes in the right category searches.
For example, if someone is looking for tacos, make sure your ad for delicious tacos appears next to the search. This increases the chance that the customer will check out your restaurant and order from you. So, be smart about where and how you place your ads to make the most of your money.
Reviews:
The much talked about and visible state of progress for your food joint or company are the reviews. These reviews are constantly altered by every rating given by the customers, whether it is via online order or dine-in reviews. This is mostly where your work on the quality and packaging of the food. If you’re a new place and don’t have a lot of reviews, you should focus more on discounts for your joint to come under the most viewed section. Reviews help a company gain the confidence and love of future potential customers.
Also Read: Best Ways To Be Visible On Flipkart
Discounts:
You can specifically allocate offers for Zomato that will attract the already existing huge customer base towards you. These offers may include in-store special discounts ‘like 10% off on orders over Rs. 299 so when the customers have a total of Rs. 230 in their cart. Zomato reminds them that spending more will help them save more which is basically a way of selling you more. Even with that extra Rs. 30 of you’re offering them, you’re earning Rs. 40 more if they add more items to their cart adding up to the discount bar.
Also Read: How Can You Increase Your Margins Through Cloud Kitchens
Schemes:
Apart from specific store discounts, participate in the schemes that the app launches every now and then to increase its customer base. Be one of the places that has its name under almost every section, so that more people find themselves accustomed to the name and are compelled to try out. These schemes are very attractive since they appear to save them money but make sure you don’t undergo any losses considering there’s a commission-per-order charged by Zomato and the pricing slash will not compensate for it.
Also Read: What Is Cloud Kitchen And How To Set Up Cloud Kitchen?
Make your kitchen faster!
KPT, or Kitchen Preparation Time, is really important for making your restaurant more popular. Many restaurants get bad reviews on Zomato because they take too long to make the food. This makes customers unhappy, and they give lower ratings to your restaurant.
To fix this, you need to reduce your KPT. Find where your staff spends the most time making food, and find ways to make it faster. This will help your restaurant stand out on Zomato and get better reviews.
Also Read:- How Are Payments Managed By Zomato?
Additional advertisements:
Zomato itself allows in-app advertisements and that is a really good investment since the key to being bought is showing up everywhere. Often times, in search for a food item that the customers are looking for, your ad popping up and you having what they want will definitely lure them towards your joint.
Make sure you make wise choices though because if you are a place that serves Chinese, you don’t want to show up under the ‘Pizza’ or ‘Italian’ searches, that is just money down the drain for nothing. So carefully curate these ads with the help of officials and make the best out of this advantage.
Also Read: How To Sell Successfully On Amazon?
Descriptions:
Make sure you describe your food well! When restaurant owners share pictures and update menus on Zomato, they often forget to write interesting descriptions for their dishes.
Even though it might not seem super important, the way you describe your food plays a big role in attracting more customers to your restaurant on Zomato. Use fun and catchy words to make your dishes sound exciting.
Adding a surprising element to your descriptions can make customers curious and more likely to try your food. If you describe your dishes well, they’ll likely get more attention on the website and from people looking for places to eat.
Apply For loan to open a Restaurant
With so much growth to offer, Zomato is a good way of investing your money and helping your business reach heights. Your restaurant business has its own specific requirements. Be it marketing, hiring more staff, purchasing new equipment, setting up the restaurant, or just managing the daily expenses, without a steady flow of funds your business can severely suffer amid the growing competition. With the flexibility to choose your loan tenure and repayment schedule, your search for the best loan for the restaurant business in India is sure to end at Indifi. Apply online to know more about unsecured business loans for the restaurant business.