Flipkart began with the idea of selling books and now has become the biggest e-commerce retailer in India. It paved the way for several other shopping sites to be launched in different sectors. Flipkart has consistently grown in reach and now boasts of covering almost every sector that a customer needs.
Right from books to home appliances and furniture to garden equipment, Flipkart is a one-stop-shop.
To accelerate your business further, one of the most favorable ways is to enlist or collaborate with Flipkart. There are a lot of inside tricks to increase one’s visibility on Flipkart which can greatly benefit the business. This article will help you with the right pointers and you can really give momentum to the business.
Also Read: How To Increase Visibility On Amazon?
Tips To Increase Visibility On Flipkart
Creating a Great Product Catalog
Making a good product catalog is super important because it helps people decide what to buy. To sell more on Flipkart, you want your customers to easily find and understand your products. Since customers can’t touch or see the product in person, your catalog needs to give them all the info they need.
Here are some tips:
Sort Products Correctly: Put your products in the right categories and subcategories so customers can find them easily.
Use the Right Words: Pick words that people commonly use when searching for products and include them in your product title.
Give Detailed Descriptions: Write a detailed product description that talks about features, materials, and size. The more info, the better!
Show Clear Pictures: Use high-quality images with a simple background. Show your product from different angles so customers can see it well.
Think of your product catalog like a quick talk in an elevator. Get to the point fast, give customers what they need, and make it easy for them to decide. This way, you’ll turn more visitors into happy customers!
Discover the Benefits of Using Flipkart Fulfillment
For small online businesses, competing with big players like Flipkart in terms of logistics can be tough. That’s where Flipkart Fulfillment (formerly Flipkart Advantage) comes in as a great help. It’s an extra service for sellers on the platform, allowing them to make use of Flipkart’s big resources – including storage spaces, shipping, and logistical services.
This is perfect for online businesses that:
- Don’t have their own storage spaces or are located in busy cities.
- Find it hard to keep a team for their storage or need quick shipping.
- Aren’t set up for everyday deliveries to individual customers.
With Flipkart Fulfillment, your business can boost sales on Flipkart. You get more storage room, strict quality checks, faster deliveries, improved sales-to-returns ratios, and an all-around better experience for your customers.
Plus, your products get an ‘Assured’ badge, bringing extra benefits like higher search rankings and better acceptance from customers. When Flipkart vouches for you, shoppers trust you more. It’s a win-win!
Listing Ads
When selling anything online, be it a product, blog, a financial scheme the thumb rule is that it should be viewed by a sizable amount of viewers. Traffic is what drives a product online.
SEO with Google PPC create an attractive ad campaign. Flipkart then displays your ad as Featured Product on its pages. So when a buyer sees your product, they will proceed to buy, and therefore you gain visibility.
Spike Sales
During the festive season, Flipkart organizes spike sales and that can really be an impetus for your products. Clean your inventory and participate in the spike sales to get your products out there.
Also Read: How To Successfully Sell On Flipkart
Cataloging
Keep your product catalog updated and crisp with an attractive and precise product descriptions. The catalog plays a major role in influencing the buyer about the authenticity of your products.
With better pictures, description, and engagement with buyers, it can elevate the product visibility on Flipkart. With a scarcity of time, customers always look for a product that is listed as well.
Including all the minute details, and perhaps FAQs to answer the customer doubts will increase the traffic to the product greatly.
Images
One of the key factors in product visibility is great images. If your product has efficient pictures that display exactly how it is, it can benefit hugely.
Also Read: How To Sell Successfully On Amazon?
Discount Offers
Adding the product in all discount categories (40%, 50%, 70%) is a great way to increase its visibility and therefore its sales too. Including it in bundle offers or with discount coupons and codes can make it popular and increase prominence on Flipkart especially during festive seasons.
Eye-Catching Graphics
Using really good, nice-looking pictures when you put your products up for sale can make them look much better and easier to see.
Pictures that are well-made grab the attention of people shopping online and can make your product shine among many others.
Think about getting help from experts like photographers or graphic designers to make images that show off your product well and highlight what’s great about it.
SEO
Flipkart has its own algorithm that determines the rank of a product, similar to Amazon. So while listing your product on Flipkart it is imperative to use SEO friendly terms and words, that can help your product to be searched easily. Product titles with enriched relevant keywords can really make a product viable and therefore easily listed on Flipkart.
Flipkart allows sellers to add search keywords to the product catalogue. You can add relevant keywords that describe your product.
One can also invest in creating one’s own brand website with a detailed description of the company brand and products. The products can be linked to Flipkart and can have better engagement.
Reviews and Pictures
Using really good, nice-looking pictures when you put your products up for sale can make them look much better and easier to see. Pictures that are well-made grab the attention of people shopping online and can make your product shine among many others.
Think about getting help from experts like photographers or graphic designers to make images that show off your product well and highlight what’s great about it.
Also, sellers can actively engage with their customers and build better content in reviews and rankings. This way the product can have a trust value among prospective customers and enhance their shopping experience.
Responding to the queries on reviews as well as urging customers to provide ratings can really make the product appear at the top.
Also Read: It’s Time To Grow Your Ecommerce Business With Smart Syncing Technology!
Sellers should also look at introducing loyalty programs for their customers. That way, when they visit the page the sellers’ products and related products will appear on priority and ensure the customer proceeds to buy.
Taking advantage of the festive season, the customers can be attracted to these programs and businesses can greatly benefit from them.
There are a number of ways in which Flipkart provides various channels to help sellers list their products well. It is really up to the seller to take full advantage of these and optimize their product listing on the page.
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Frequently Asked Questions (FAQs) about Flipkart Seller Accounts:
| How do I create a Flipkart seller account? To create a Flipkart seller account, visit the Flipkart Seller Hub, click on “Register,” and follow the on-screen instructions. |
| What documents are required to register as a Flipkart seller? Commonly required documents include business registration proof, PAN card, GSTIN, bank account details, and address proof. |
| Is there a fee for registering as a Flipkart seller? Flipkart generally charges a nominal registration fee, but specific details may vary. Check the latest fee structure on the Flipkart Seller Hub. |
| How can I manage my product listings on Flipkart? Use the Seller Hub to add, edit, or manage your product listings. Ensure product details, prices, and inventory are up to date. |
| What are Flipkart’s policies regarding product returns and refunds? Flipkart has a return and refund policy in place. Sellers need to comply with these policies, and the specific terms may vary based on the product category. |
| How are payments processed on Flipkart? Flipkart follows a payment cycle, and payments are typically transferred to the seller’s bank account after deducting applicable fees. Sellers can track payments in the Seller Hub. |
| How can I boost my sales on Flipkart? Utilize features like promotions, discounts, and advertising on Flipkart. Optimize your product listings, offer competitive prices, and maintain good customer service to enhance sales. |
| What is Flipkart’s customer rating system for sellers? Flipkart allows customers to rate and review sellers based on their experiences. Positive reviews can enhance your seller rating, while negative feedback may affect your performance. |
| How can I resolve disputes with customers on Flipkart? Use the Seller Hub to address customer queries and resolve disputes promptly. Providing excellent customer service can help maintain a positive seller reputation. |
| Are there any performance metrics for Flipkart sellers? Yes, Flipkart evaluates seller performance based on metrics like order defect rate, cancellation rate, and return rate. It’s important to maintain high standards to ensure continued selling privileges. |