Let’s take a sneak peek into statistics related to e-commerce retailing in India. The online commerce of India is growing at an incredible rate of 51 percent – the highest in the world. It is expected to cross $120 billion in 2020. And there will be more than 220 million digital buyers by 2025.
This incredible growth of e-commerce has opened up vast opportunities for small-scale business owners to generate sales and increase profit. A large number of internet entrepreneurs have already started to capitalize on this transformation. Given the growth predictions, the milieu seems to be perfect for you to make a stride as a seller in online marketplaces like Amazon.
Being one of the top online sales platforms in India with more than 120,000 sellers, there are numerous advantages of selling on Amazon. Apart from getting access to a huge pool of buyers, you can avoid various tasks related to the development and management of a dedicated e-commerce store for your brand. Payment processing, logistic handling, marketing, etc. are also handled by Amazon here.
However, it takes time, skill, dedication, and the right selling strategies to become a successful seller on Amazon. Listed below are a few tips to help you boost sales and find success as an Amazon seller.
How To Sell Successfully On Amazon?
Optimize product details
Roughly, there are more than 22 million products listed in Amazon India. Product visibility is the first step to generating sales. Hence, your product details and specifications should match the buyer’s search efficiently.
There are multiple ways by which you can optimize the product details. For instance, you can explore the search keywords of your target customers and optimize the product details accordingly.
Build a brand
To get recognized by your target group, the easier way is to build a brand. Identify the niche, the product categories, the demographics you are aiming for and other factors to keep your brand positioning right. Furthermore, analyzing other sellers in the same niche will help you keep the pricing competitive.
Switch to FBA
FBA refers to Fulfilment By Amazon. It is a program in which you send the products directly to Amazon warehouses in advance. Amazon takes care of product delivery, customer service, returns, and refunds for each order you get. By leveraging the power of FBA, you can boost your sales and focus on other areas of business.
Make product images professional
Your customers cannot physically see the product when buying online. Hence, images play a vital role in their buying decision. Also, good images help to improve the trust factor with your buyers.
Make sure you use best-quality and large-sized product images with a white background preferably. The product description should comply with Amazon product image guidelines as well.
Manage your inventory
To become a successful seller on Amazon, you should maintain your sales rank which is influenced by the arrival of the product and quantity of sale. Non-availability of items will lead to suspension of your seller account and hence, stocks should be pre-ordered before it runs out.
Don’t ignore negative reviews
Negative product reviews can adversely influence the buying decision of the customer and even lead to suspension of your account. Therefore, don’t hesitate to put extra effort to remove the negative reviews. One way is to directly communicate to the buyer and resolve the issue amicably.
Amazon offers a great platform for entrepreneurs to start small and go big in online selling. With Amazon, your products will reach millions of potential buyers without being limited by geographical boundaries. Being a competitive selling space, your success as an Amazon seller is directly proportional to the effort you put in. The above-mentioned tips will probably help in your journey of becoming a successful Amazon seller.
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