“How do I get more bookings for my hotel?” this is one question that is constantly running on the minds of all hoteliers. Whether you run a small BnB, rent out your apartment, or manage a chain of hotels, getting more and more customers to book rooms is the ultimate goal.
The challenge becomes harder, especially when you are focused on the zillion other operations of running a hotel. Worry not, in today’s post, you can find some of the best tips to increase bookings and boost your revenue.
1. Keep Guests Coming Back with a Loyalty Program
A loyalty program gives an added incentive for clients to choose your hotel over your competitors. Even, if you are a small boutique property, a loyalty program is a great way to boost your bookings. Keep membership to your loyalty program free and reward members every time they stay with you.
The reward may be something as simple as — a free drink, free breakfast, free Wifi, discounts on restaurants and spa services, and more.
2. Streamline the Reservation Procedure
Today, a large number of customers — both business and leisure travelers — are using the internet to make hotel reservations. So, make sure that your hotel website offers a seamless reservation experience to your customers.
Consider investing in a cloud property management system that handles all aspects of your business operations — right from room booking to accounting, from customer data to insights. Having an agile business software system that gives you real-time accurate data about your property helps you tailor room prices, offer promotions and value-added package deals, to boost occupancy rates
3. Personalization is Key
Marketing today is all about personalization. Guests — be it leisure or business travelers — don’t prefer cookie-cutter hotels that offer the same facilities and amenities, like a dozen others. Provide small personal touches to all your clients — present and future — so that you stand out from your competitors.
Offering a guest a special discount to stay on birthdays, anniversaries or delivering freshly-brewed coffee in the morning to a guest, who loves waking up to coffee — are a few examples of how small elements of personalization go a long way in winning clients and get them to stay with you over and over again.
4. Update Your Interiors and Upgrade Your Amenities
Once you get guests to book a room with you, the next challenging step is to — get them to become loyal to your brand. To make this happen, ensure that you provide guests with the best experience during their stay on your property.
Upgrade and renovate your rooms if they are beginning to show age, enhance your in-house restaurant menu and hire additional staff to improve housekeeping. It’s true that these changes require extra funds, and if you are running low on operational funds, no worries.
Thanks to the increase in popularity of digital lending platforms, today you can easily avail a business loan or line of credit for your hotel business and improve your services and facilities. Check out digital lenders like Indifi that offer instant business loans, customized for the hospitality industry, without any collateral and guarantor.
5. Go Green
Today, more and more travelers are looking for eco-friendly options. With the increase in environmental awareness, customers prefer properties that offer responsible luxury and eco-friendly tourism. According to a survey by TripAdvisor*, 63% nearly two-thirds of hotel guests are willing to pay more for eco-friendly and sustainable properties.
Small green changes — like replacing the tiny individual-sized toiletries with refillable containers, stainless steel water bottles instead of disposable plastic bottles — go a long way in upping your green credentials and winning over customers.
Running a Hotel is Indeed Challenging
The hospitality business is one of the most challenging businesses. You need to keep on improving your services, and invest in the right marketing strategies to increase your bookings, thereby boosting your revenues. Make use of the five tips listed here, to hook in guests and stand out from your competitors.